GUIDO BRAAM is an entrepreneur who initiated a number of impact-driven startups, which he co-owns through his company Powered by Meaning. In 2012 he decided to focus on the transition towards a circular economy and became CEO of Circle Economy, a social enterprise. Circle Economy accelerates the transition to circularity through on-the-ground action focused on the development of practical and scaleable solutions. At Circle, he initiated the campaign ‘Netherlands Circular Hotspot’. With this campaign, the Netherlands was positioned as a circular hotspot when it held the EU presidency in 2016. He has now launched a new project with his company C-creators to make the circular economy a reality.